Swiss International Air Lines wanted to promote their winter sports travel offers to a London audience more used to drizzle than snowfall. The challenge: how do you evoke the joy of the Alps—right in the middle of the UK’s grey winter streets?
Approach
We brought Switzerland to London—literally. As part of SWISS’s “Made of Switzerland” campaign, we transformed Old Spitalfields Market and the Ski & Snowboard Festival into immersive Alpine playgrounds. Powered by real snow, pine trees, and interactive tech, we created a 64m² experience where people could throw virtual snowballs and get transported to the Swiss Alps.
Outcome
The activation delivered a memorable winter moment in the heart of London, with over 1,500 participants, thousands of interactions, and a buzz that extended across PR and social. SWISS was named Best Booth at the Ski & Snowboard Festival—proving that sometimes, all it takes is a snowball to start a storm.
SWISS International Airlines
Marketing Team
“Foundry helped us turn digital engagement into something tangible, joyful, and unforgettable.”
