Alpian, Switzerland’s first digital private bank, set out to serve the often-overlooked mass affluent. By blending smart technology with human expertise, it aimed to challenge the one-size-fits-all norms of traditional private banking by making wealth management more accessible and personal.
Approach
We developed “No Two Alike”, a campaign built around a simple but striking insight: even identical twins can have radically different ideas about money. We captured authentic, unscripted interviews that explored the twins’ unique financial mindsets—bringing Alpian’s personalised philosophy to life.
Outcome
The campaign positioned Alpian as a bold, human-centric alternative in private banking. By focusing on individuality over uniformity, “No Two Alike” helped Alpian stand apart from both traditional banks and neobanks—while staying true to its mission of making private banking personal.
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Roman Balzan
CMO, Alpian
“Foundry understood our vision from day one—and helped us bring it to life with a campaign that was both human and high impact. 'No Two Alike' captured exactly what sets Alpian apart.”
