The Swiss start-up Planted, founded in 2019, brings plant-based meat made from pea protein, pea fibers, rapeseed oil and water to the market. We were their partner from the very beginning with strategy, positioning, CI, packaging, advertising material and websites. We supported them from the first product launch in Switzerland and when they started to enter new markets. With the help of Foundry they became the amazing brand they are today.
In this respect, it is only logical that the packaging, with its colorful, varied and contemporary, clearly stands out from others Meat substitutes stand out.
Rhyming, prominently placed headlines on the packaging (for the Swiss market even in all four national languages) playfully and clearly pick up the four brand values of taste, animal welfare, climate protection and health.
Extensive advertising, information and POS material for the Swiss and (since November 2020) the German market draws attention to Planted and its products.
