Context

As Switzerland’s largest renewable energy producer, Axpo needed a new brand identity that reflected both its century-old legacy and its growing global ambitions. The challenge: unite a diverse set of stakeholders under a modern, energizing vision.

Approach

We developed a comprehensive rebranding to highlight The Flow of Energy – Axpo’s collaborative spirit and innovation. Building on Axpo’s Swiss roots and international reach, the work included a digital-first identity system, storytelling strategy, and a flagship brand film.

Outcome

Axpo emerged with a bold, unifying brand that energizes employees, partners, and customers alike. The new identity now powers communication across B2B audiences and reflects Axpo’s leadership in shaping a sustainable, forward-thinking energy future.

Energy Meets Strategy

We developed a communication strategy that invited employees, customers, and stakeholders alike to channel their unique energy into Axpo’s collective momentum. This idea came to life through a global recruitment campaign—calling on craftspeople, engineers, and leaders to add their power to the power of Axpo.

Christoph Brand

CEO, Axpo Group

“Axpo’s modernized identity reflects both the exciting evolution of Axpo and our strategy to ensure the success of our employees, customers and stakeholders in an increasingly complex and evolving energy future.”

Rebranding Switzerland’s Energy Leader

Energy Meets Strategy

Success stories. With proven results.