Context

After 20 years of pioneering sustainable seafood production, Blueyou was ready to step out from behind the scenes. The Swiss company approached us with a bold brief: shape a global brand that speaks to chefs, consumers, and conscious businesses—with purpose, taste, and unmistakable personality.

Approach

We began by listening—interviewing chefs, procurement leads, and sales teams around the world. The insight was clear: sustainability must meet delight. From there, we defined a positioning—“Serving the Ocean”—and built a vivid identity system, a strategic product architecture, and a suite of bold, beautiful packaging rooted in marine storytelling.

Outcome

The rebrand repositioned Blueyou as a culinary and ecological leader—uniting its impact narrative with design that celebrates the ocean. With over 50 packaging SKUs, a new portfolio structure, and a design language loved by the internal team, Blueyou is now ready to grow globally—without losing sight of what matters.

Positioned With Purpose

In collaboration with Blueyou’s leadership, we crafted a positioning built around a simple but powerful mantra: “Serving the Ocean” – signalling their commitment to marine conservation and thriving coastal communities, and their devotion to culinary excellence.

Designed With Taste

Rather than follow the usual codes of sustainable brands, we dove deeper into the world of Blueyou to highlight their deep respect for aquatic life, the role of seafood in shaping ecological progress and how responsible production practices lead to better quality seafood. And most importantly, to represent the brave and rebellious spirit that has driven the organisation for the past 20 years.

Rene Benguerel

Founder & Managing Director, Blueyou

“Everybody is REALLY happy with the results... Our team now identifies with the brand and is proud to be part of it. I’m sure our customers will follow—and together, we’ll start a movement to eat for change.”

50+

Unique Packaging SKUs

A Delicious Rebrand That Tastes Like Purpose

Positioned With Purpose

Designed With Taste

Success stories. With proven results.