Context

Holistiq set out to reimagine healthcare by addressing chronic illnesses through personalized, science-backed treatment plans. To match this mission, the brand needed to clearly differentiate itself from the generic messaging common in the longevity and wellness space.

Approach

We developed a brand that blends medical precision with modern clarity. Through collaborative workshops, we developed a unique name, design system, and visual identity to position Holistiq as both scientifically rigorous and emotionally grounded across all physical and digital touchpoints.

Outcome

In a sea of sameness, the new brand breaks through, uniting sub-brands under one identity and signaling credibility to patients and partners alike. Holistiq now stands out as a visionary yet grounded healthcare provider focused on prevention and longevity.

A holistic wormarkt

A custom wordmark that reflects support, guidance, and a sense of balance along the health journey.

Crafted with a minimalist, geometric approach, the logotype combines organic curvature with structural clarity to evoke a feeling of transformation through process. The rounded “O” and “Q” mirror the brand’s circular symbol, reinforcing ideas of wholeness, connection, and flow.

Designed to feel both intelligent and empathetic, the wordmark positions HOLISTIQ as a brand that moves with purpose — grounded, adaptive, and quietly iconic.

Shaping a holistic digital experience

The new design was consistently implemented across Holistiq’s digital platforms, including a revamped website, engaging brand videos, and vibrant social media channels. These elements worked together to convey a sense of peace, well-being, and approachability, inviting users into a serene healing journey.

Jamil Odeh

Co-Founder, Holistiq

“Foundry developed a visual language that combines scientific clarity with a contemporary aesthetic—visible on Holistiq's redesigned website, brand video, and social media channels.”

Disrupting Healthcare With a Bold New Brand

A holistic wormarkt

Shaping a holistic digital experience

Success stories. With proven results.