Context

In an age of constant noise and content overload, Sennheiser wanted to reframe how people think about sound—not just as entertainment, but as an emotional and psychological force that shapes identity. The brand needed a campaign with depth and resonance.

Approach

We developed “Hear More,” an international storytelling campaign built around real human experiences. Through short films, a manifesto, and digital-first storytelling, the campaign explored the emotional power of sound—from trauma and healing to memory and belonging—launching in North America and Australia.

Outcome

The campaign deepened Sennheiser’s emotional relevance, positioning the brand as a champion of deliberate, meaningful listening. Strong early reception has led to expansion into new markets and experiential activations focused on the therapeutic and personal value of sound.

Proving the power of sound at Australia’s biggest festival

To bring the campaign into the real world, we created the Mirrorbox—a live installation at Vivid Sydney 2024. Through an audio-visual experience powered by AI, haptic feedback and the Momentum 4 headphones, the installation invited attendees to explore how the power of sound impacts mental well-being and awakens new emotional connections.

Anne-Claire Costes

Head of Marketing and Product Management, Sennheiser at Sonova Group

“'Hear More' is about revealing the impact of sound on our psyche, so that we listen more deliberately and reclaim our passion for true listening.”

Repositioning an Iconic Global Audio Brand

Proving the power of sound at Australia’s biggest festival

Success stories. With proven results.