Context

Founded by former Google and Open AI employees unsatisfied with the wasted potential of their platforms, Perplexity aims to revolutionise search by delivering knowledge in its simplest, clearest and most credible form. The goal was to introduce Perplexity to the German market.

Approach

We found that users of Perplexity were likely to fall in love with the platform once they experienced its benefits, so we focused on driving trials to foster engagement. Recognising the curiosity among the German populace, the campaign strategically turned physical and digital media into curiosity igniters.

Outcome

With over 12 million impressions from billboards alone, Perplexity’s brand awareness and user engagement in Germany received a significant boost, and helped us position Perplexity as a leader in AI-driven search solutions.

The ultimate German influencers

As the launch campaign was planned during the European Championship with Germany as the host nation, we teamed up with German national team players, Marc-André ter Stegen and Niclas Füllkrug, to introduce engaging, sport-themed questions through their social media, sparking curiosity and driving significant traffic to the platform during one of the most watched events in Europe.

300%

Increase in Perplexity  traffic during campaign

12.6 Million

DOOH impressions in Berlin and Munich

Turning Billboards Across Germany Into AI Trials

The ultimate German influencers

Success stories. With proven results.