Context

As the fastest-growing dating app globally, Bumble sought to expand its user base in Berlin—a city known for individuality, humour, and progressive values.

Approach

To introduce the brand with authenticity and relevance, we created a hyperlocal 360° campaign that tapped into the cultural quirks of Berlin’s distinct neighbourhoods.

Outcome

The campaign grew Bumble's user base in Berlin by 500% each month. More importantly, Bumble’s brand values were delivered with local specificity, cultural flair, and strategic impact across Berlin.

Louise Troen

VP International Marketing & Communications, Bumble

"With Bumble, we want to connect all these free spirits and doers to become even more successful together and in a respectful way. That's why we address them with messages that grab their attention and show them that Bumble ticks just like them."

500%

new users in Berlin within 30 days

A Hyperlocal Campaign to Get Berliners Buzzing

Success stories. With proven results.