Context

The increase of audio fatigue in today’s overstimulated world was a threat to Sennheiser’s vision of the future of audio. We set out to prove the power of sound.

Approach

We proved the power of sound by calming an entire festival with the Mirrorbox – an immersive, AI-driven installation that took visitors on a therapeutic sound journey with synchronised lights, and haptic feedback experienced through the Momentum 4 headphones.

Outcome

Visitors lined up for hours each day for 3 weeks. During the festival, Momentum 4 headphones became the top-selling audio brand on Amazon Australia and solidified Sennheiser’s position as a brand that connects people to their emotional core through audio.

Working with global partners

To realize the ambitious vision of Mirrorbox, we tapped into our global network of specialists. From cutting-edge AI engineers in Silicon Valley to expert sound designers in Amsterdam and spatial experience designers in Sydney, each partner brought unique expertise to create a truly immersive experience.

1st

Headphone seller on Amazon Australia

439

Media outlet coverage worldwide

440 M.

Global Impressions

Anne-Claire Costes

VP Global Marketing and Portfolio Management Sennheiser, Sonova Group

“The Mirrorbox is about much more than hearing sound—it’s about feeling it, letting it transform you. We believe that sound is key to emotional experiences, and the Mirrorbox shows how a few minutes of conscious listening can turn chaos into calm.”

An Interactive Installation to Calm Australia’s Biggest Festival

ADC Germany

Nail TBD

Working with global partners

Success stories. With proven results.